About

Avia Diamonds is an independent fine jewellery house based in Hong Kong, creating modern heirlooms for everyday wear and life’s defining occasions.

Founded in 2020 by Elizabeth Li, Avia builds on a thirty-year family foundation in fine jewellery, a discipline of stone selection, proportion, and finish, carried forward with a modern, contemporary perspective. Growing up around the intimate rituals of jewellery gifting, Elizabeth came to see jewellery as something beyond: chosen to mark milestones, held close over time, and passed on with meaning intact.

Avia Diamonds’s designs are precise and structural, defined by quiet refinement and an ease on the body. Each piece is crafted in the house atelier from sourcing through to setting and finishing, executed to uncompromising standards with carefully selected materials and conflict-free stones sourced through long-standing, trusted relationships.

Alongside the core collections, Avia’s Bespoke Atelier offers a dedicated, collaborative process for private clients seeking one-of-one commissions—from engagement rings to personalised designs. Avia Diamonds has been featured by Tatler Hong Kong, ELLE Taiwan, and Sotheby’s Hong Kong.