Elizabeth Li_founder_Avia Diamonds

Every jewellery begins with a love story. And ours begins with our father.

Avia /əˈvʌɪə/, which translates into Her Father in Hebrew - for he began the family business three decades ago and introduced her into the world of diamonds and fine jewellery

Growing up in a family in the jewellery business, Elizabeth has always had a fascination with diamonds, especially colour diamonds. With our origins and three decades of experience as a fine jewellery wholesaler and manufacturer, she decided to venture into creating a retail line.

Avia Diamonds was launched in 2020 to be your go-to line for the modern women - sophisticated yet contemporary, polished yet relaxed. Her intention is to highlight the beauty of diamonds in a way that is contemporary and young, and to create a fine jewellery line without the luxury mark-up.

Whilst we have an existing collection, we love working with clients on creating one-of-kind bespoke pieces, from engagement rings to repurposing jewels from older pieces.

Avia Diamonds is able to bring you attractive prices without the luxury markup as we mange the entire production process.

The intricate procedure of gem cutting is an integral part of ensuring the potential of every diamond, especially in coloured diamonds. It requires dexterity, precision, and patience. Our atelier has partnered with Israeli cutting and polishing facilities in its diligence to improve and expand. Our highly-skilled artisans study each stone, map its characteristics and carefully plot where the stone will be carved and set.

Coloured diamond jewellery requires a distinct savoir-faire. Refining the art of gem cutting and setting though craftsmanship specialised technology allows us to bring out its best colour, fire and light, of our diamonds.